Radix’s .store domain extension has crossed 500 million views through an ongoing campaign with YouTuber MrBeast. The collaboration began in 2023 when MrBeast moved his merchandise website to www.mrbeast.store, a shift announced in a widely viewed YouTube video. The website now attracts around 500,000 monthly visits.

The campaign includes placements across MrBeast’s TikTok, YouTube videos, and Shorts. Two TikTok videos featuring .store have garnered nearly 290 million views. In total, the campaign has generated over 500 million views, more than three times the audience of the 2025 Super Bowl broadcast, reinforcing .store’s position as the preferred TLD for selling online.

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